Give us your email address, we'll send you our deals!
 
Newsfeed Sales & Promotions Support
 
 

MON 23 NOVEMBER 2009

CHECK OUT OUR EXTENDED HOLIDAY HOURS!

White Chocolate is extending its hours for the HOLIDAYS!
Starting Monday, November 23rd and running through Christmas, both Hays & Lawrence locations will have EXTENDED Holiday hours! Check them out below:

Hays shop:
11 to 7 Mon - Sat
12 to 4 Sunday

Lawrence shop:
11 to 8 Mon - Friday
10 to 8 Saturday
12 to 6 Sunday

Please come & see us for all your Holiday needs!
 
 
 

TUE 3 NOVEMBER 2009

WHITE CHOCOLATE JOINS THE BERRICS UNIFIED

We've teamed up with The Berrics as part of an effort they have created called THE BERRICS UNIFIED. Click on the image of the limited edition Chris Cole Battle Commander Deck above or go to theberrics.com to find out more. You'll be able to find store hours, view images of our shop & employees, and watch a video montage of White Chocolate team riders. Join us on this new endeavor & remember as Consolidated Skateboards said first, several years ago: Support your local shop.
 
 
 

SUN 20 SEPTEMBER 2009

Results from September Jam 2009: a skateboard event

SEPTEMBER 12, 2009
LAWRENCE, KS

12&UNDER
1. Evan Doherty
2. Nick Hocking
3. Caleb Koops

BEGINNER
1. Kyler Richmeier
2. Justice Wilson
3. Malachi Podrebarac

INTERMEDIATE
1. Jesse Schliebe
2. Nick Atwell
3. Jantzen Moore

ADVANCED
1. Chafe Bayless
2. Pat Donivon
3. Andy Simpson

Thanks to everyone who came out competed, skated or just spectated.
For more pics & coverage of the event, check out our myspace or facebook pages.

 
 
 
MON 29 JUNE 2009

eS GAME of S.K.A.T.E. qualifier event JULY 10th.

We will be hosting a eS GAME OF S.K.A.T.E. qualifier event Friday, July 10. Location : Crown Scion, 3400 S. Iowa. The game of SKATE will take place in the parking lot in front of the dealership. Registration : 5:00pm. Game : 6:00pm. DJ MEMO will be spinning records. The guys from Crown Scion will be cooking hotdogs on the grill & you will be competing in a game of SKATE with your friends. For more info or sign up, stop by White Chocolate, 933 Massachusetts, LWRNC. To learn more about the eS Game of Skate go to www.esgameofskate.com.
 
 
 
FRI 26 JUNE 2009

NEW STORE? NEW SUMMER HOURS!

That's right. First the new, bigger & better store @ 933 MASSACHUSETTS STREET in Lawrence. Now new SUMMER HOURS!

Starting July 1, White Chocolate will be open 12 to 8 daily! 12 to 5 on Sunday.

It's perfect. We get to sleep in & you get to shop a lil laters. Come & see us.
 
 
 

WED 14 MAY 2009
WHITE CHOCOLATE OPENS NEW, BIGGER STORE!

White Chocolate's Lawrence store is now at 933 MASSCHUSETTS Street. The new, bigger location offers more space & new sales! Until the end of the May get a free White Chocolate t-shirt with any complete skateboard purchase or other purchase of $100 or more. Please stop by and check it out. Check back soon for more images & deals.

 
 
 
DOUBLE D PLACES TWICE @ KING OF GROMS
 
 

FRI 12 DEC 2008

Congratulations to WC Friends & Family team rider Chadd Pollock who placed 7th in both mini-ramp & bowl competitions at the KING of the GROMS Qualifier skateboard contest @ 3rd Lair skatepark in Minnesota.  The 10-year-old from Raymore, MO, who competed in the Expert division, held his own amongst some of the middle of the country's finest 12 & under skateboarders.  His performance has qualified him for the KING of the GROMS Championship, February 20 - 22, 2009, also @ 3rd Lair.

Click here to see more images of Chadd @ the KING of the GROMS.  Good luck in February, Chadd.
 
 
 
 
 

WED 29 OCTOBER 2008
CHECK OUT THE WHITE CHOCOLATE SKATEBOARD CONTEST PLACERS

Well, two more successful skateboard contests are in the book. Here are the top 3 placers for our two annual fall contests. Congrats & thanks to everyone who came out to participate, spectate and skate with us. We'll see you next year.

OCTOBER 11, 2008
HAYS, KS
SK8TOBERFEST 2008

12&UNDER
1. Nate Laporte
2. Nate Stuber
3. Caleb Fahring

BEGINNER
1. Cameron Dowell
2. Tony Morales
3. Michael Dinkel

INTERMEDIATE
1. Shane Trent
2. Kenny Adams
3. Tyler Pierce

ADVANCED
1. Tanner Greene
2. Garrett Rathbone
3. Chafe Bayless

OCTOBER 19, 2008
LAWRENCE, KS
FREE STATE SKATEJAM

12&UNDER
1. Byron McClelland
2. Thomas "Butters" Mayhew
3. Marcus Wise

BEGINNER
1. Cameron Powell
2. Kyler Richmeier
3. Adrian Aguilar

INTERMEDIATE
1. Cameron Padilla
2. Spencer Alford
3. Chadd Pollock

ADVANCED
1. Rick Dunwoody
2. Shilo Thompson
3. Cody Potter

 
 
 
LAME NEWS ABOUT THE FUTURE OF SKATEBOARD SHOES

Foot Locker expanding in skate in 2009
March 06, 2009 06:49 AM

One of Foot Locker's key initiatives in 2009 is to expand its skate shoe business, company executives said in a conference call with investors yesterday.

In addition to capitalizing on its recent acquisition of online skate retailer CCS, the company plans to expand the skate category in its brick-and-mortar stores.

Here are some excerpts from CEO Matthew Serra's comments about action sports and skate during the conference call:

"... We believe that we have a very meaningful opportunity in 2009 to enhance our business by expanding further in the action sports categories.

"Our purchase of CCS was a significant step in capitalizing on this opportunity. Our fourth quarter profit from CCS was in line with our expectation. ... CCS has an opportunity to generate double digit operating profit margins during 2009, in line with those of Footlocker.com.

"Additionally, we will continue to pursue opportunities to expand our skate business in the bricks and mortar segment of our business."

Other interesting notes from the call:

- While same-store sales declined 7.3 percent in the fourth quarter, the company's gross margin rate increased 330 basis points because Foot Locker saw the slowdown coming and reduced inventories and cut operating expenses. That meant they did not have to be promotional to chase sales.

- The company ended the year with inventories 13 percent lower than the same period last year.

- Tapout is a new apparel line in Foot Locker stores and the company said it is doing well.

- CCS was accretive to earnings in the fourth quarter.


WHAT THIS MEANS FOR SKATESHOPS LIKE WC? It will be harder to compete in the all ready saturated shoe market. And, it will be harder to distinguish oneself by carrying different shoes than the corporate chains. But we will always do our best. What this means for FootLocker is that it will begin to look more and more like any other chain mall store, carrying the same product lines as its neighbors & everyday looking more and more like all the other stores whose sales it hopes to emulate.
 
 
 
 
GIFT GIVING MADE EASY!
Not sure what to get that skateboarder on your list?  Well, gift giving just got a little easier with our Christmas Wishlist.  Print it out, fill it out & give it to those who might be shopping for you.  Include your favorite brands, your necessary sizes & even specific stuff you simply cannot live without.  Printer not working?  Just stop one of our shops, we've got plenty of Wishlists available.  Happy Holidays!

 
 
 
 
SHOE : a durable cover for the human foot
Everyone wears them. Skateboarders destroy them. That's why we created the SHOE CARD, a series of coupons for those who purchase shoes at White Chocolate.  Click here to see a sample of discounts.  Stop in today and purchase a pair of shoes to get your very own SHOE CARD.

 
 
 

NEED A DJ? MEMO IS YOUR MAN!